Situated at what used to be the entrance of Tokyo “Ginza”, close to the very first railway station of Japan at Shimbashi. The New Louis Vuitton Store Facade was designed with the image of the former history of Ginza as a city of art deco design in mind.
According to the architect, Mr. Aoki Jun, the “modern” atmosphere of the forefront Ginza acquired derived from art deco patterns in relation to edo-komon, the pattern of traditional Tokyo and the highly abstract and stylized geometric pattern in repetition.
Based on Louis Vuitton’s damier, which also is a repeated geometric pattern, the façade of Louis Vuitton Matsuya Ginza becomes our first softer version of damier, imbued with delicacy and richness that is found in organism. From edo-komon to art deco. Art deco to the soft damier. This is a journey to the history of Ginza.
Gentle bulges and dents elaborate the façade of opal beige reliefs. With these pattern, the façade reveals various appearances in sunlight, and also during the night, the LED Lights behind the reliefs lit the façade to render another expression reminiscent of Louis Vuitton’s monogram.