Below the surface of the Russian buildings | Saatchi & Saatchi

“Below The Surface”, is an illustrations campaign for the Schusev State Museum of Architecture in Moscow, made by agency Saatchi & Saatchi Russia. The illustrations help us discover new fictional undersides of different famous Russian landmarks: Saint Basil’s Cathedral, Lomonosov Moscow State University and Bolshoi Theatre. This is considered very inventive and innovative production by Carioca Studio.

Courtesy of Saatchi & Saatchi

The main target of the campaign by Saatchi & Saatchi is to show the marvelous museum collections that reflect the architectural heritage of a thousand-year history of Russia. The posters present what the iconic buildings might look like if their above-ground structure represented only 1/10 of their total volume. This initiative elucidates that behind the façade of each building there is a hidden story, and that the building in which we see is just the tip of an unrevealed iceberg.

Courtesy of Saatchi & Saatchi

Agency: Saatchi & Saatchi Russia

Creative Director: Stuart Robinson

Account team: Khichtchenko Elena

Art-director: Polonski Yuri

Typography team: Sergey Sidorov, Anastasia Vedernikova

Designers team: Mark Ignatiev, Vitaly Mashinsky

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