The Crown is one of the two installations designed at the entrance of the Casalgrande, which is situated on the road linking the site to Sassoule Italy. East Access Door is the name of the land mark which looks like a twisting effect of a paper roll that is ripped and turned.
The 3-Dimensional structure looks like a sculpture that is hand crafted and carved to stretch vertically while keeping the volumetric projection and maintaining the dynamic and free form that transforms into a hand, which is spiraling towards the sky and the turning effect of the hand is visible the higher you go.
The installation comprises a sleek and slender steel structure, which is wrapped around with Fractile porcelain stoneware tiles. The Structure rises to a height of 25m, whereas the 3-Dimensional form shows the extent of advanced technology that is new and innovative, while also using the latest generation in tiles.
The collaboration between the Casalgrande and Libeskind is a continuation of the two parties, that started from the cladding system of the residences in Milan. The shape of the structure is a pure compositional expression, which was only possible due to the flexibility of the stoneware tiles while also being used in the most unexpected context.
Designed as a ventilated façade, the new installation has set the benchmark for other architects in the area to compete on a whole new level and which is destined to become the new architectural landmark of the Casalgrande Padana headquarters.
By: Muhammad Umair Siddiqui