The Elenberg Fraser Graduate School, a team of junior architects & designers, introduce their implicit definite architectural “langue” of the Adriano Zumbo patisserie located in the heart of Melbourne city in Australia.

Arch2o-Adriano Zumbo patisserie   Elenberg Fraser  (7)

 Courtesy of Elenberg Fraser

Their principle concept derived from two objectively ideas, the Zumbo brand & the use of pink colour. They deepened their concept to constitute the graphic design for signage and artificial lighting as well as innovative handcrafted furniture equipment, creating an imaginative illusion with a kinky twist.

Arch2o-Adriano Zumbo patisserie   Elenberg Fraser  (5)

 Courtesy of Elenberg Fraser

The retail experience was reformed using new diverse mechanisms and advanced technologies. The first things you observe while you enter the current space are the bright pink neon sign and the countless mirrored plastic panels which utilize an ultimate designed typeface and lighten up the room with a unique candy-coloured glow.

Arch2o-Adriano Zumbo patisserie   Elenberg Fraser  (12)

 Courtesy of Elenberg Fraser

More specifically they dynamically appeal to the eye and prevail the modern interior, reflecting effectively in Adriano Zumbo’s personal style. The mirrored panels were vacuum-shaped, metallised, and finally treated with aluminium vapour in order to accomplish the reflective finish.

Arch2o-Adriano Zumbo patisserie   Elenberg Fraser  (18)

 Courtesy of Elenberg Fraser

“We took the experimentation to the next level with the furniture – up-cycling old pieces and transforming them into larger than- life confectionary creations by adding self-expanding foam and dipping them in pink and white silicone” they said.

By Depy Charalampidou

 Courtesy of Elenberg Fraser

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