Haier Global Creative Research Centre | DC Alliance + Snøhetta

Designed by DC Alliance + Snøhetta, Through 29 years’ entrepreneurship experiences, Haier Group already has been developed the leading brand of global “white goods” and has become an international-renowned Chinese enterprise at the same time. In 2012, it was awarded the Top 50 among the world’s most innovative enterprises. Its development direction gradually entered the network strategy stage, and applying new ideas to lead the enterprise innovation in the Internet age has been the biggest challenge for Haier in this stage. In this context, the enterprise needs to create a cultural symbol reflecting the value of Haier, and to provide an innovative entrepreneurship platform for idea-exchange and thought- collision.

Perspective of Main Entrance of Research Center. Image © Kai Wang

This project is located at No. 52 Donghai East Road, Laoshan District, Qingdao, with a gross floor area of 35,500 square meters. Its functions include a comprehensive exhibition hall, conference center, business school, cinema hall, mak-er center and expert studio and so on. Project orientation focuses on the international frontier and interactive user demands pay attention to user experience, creates a new space of internet mode, and takes this project as an opportunity to open Haier’s cultural complex product line.
The concept of “Hill Top” is inspired by the natural landscape of Qingdao, where the most characteristic part of Lao Mountain is situated in the opposite of the blue ocean. The Hill Top proposal does not imitate from nature deliberately, but rather catches the quality of Qingdao local natural landscape and translates it in architectural language.

Sculptural Architectural Form. Image © Hui Lu

The roof of the Creative Research Centre is formed as a landscape, the Northwestern corner gently falling to meet the street and the three other comers lifted up to provide views to the ocean and horizon beyond. The roof becomes an extension of the public realm, binding the building to the city, providing the opportunity for exterior theatres and social gathering spaces. The axis from the building main entrance towards the sea is gently opened, creating a new relationship from the city to the North and sea through the Creative Research Centre. The overlapping structure strategy of landscape roof has been further extended by facade design.

Transverse Horizontal Louver Façade. Image © Hui Lu

The functions of the building are developed by surrounding the courtyard in the center with traditional charm to form an organic whole. The central courtyard not only brings sunlight and air to the interior of the building, but also establishes visual connection between the interior and the exterior of the building due to the uplifting of the building structure, which stimulates the occurrence of communication and interaction and creates the necessary atmosphere for the innovative research activities accommodated in the building. The structure of landscape shapes the city landmark, while at the same time, it breaks the concept of “layer” inside the building to let the space flow up and improve the communication and interaction.
In order to ensure that the romantic idea can finally be realized, technical means of both rational rigorous and cost-effective is of the essence. First, we need to transform complex structures into rational modular systems. A modular system (600mm-based) was used to rationalize the complex form, so that the volume, structure, curtain wall, ceiling system, and interior space can match each other.

The Research Center Provides an Open Public Ocean-Viewing Platform for the City. Image © Hui Lu

At the same time, a series of specific measures are used to meet the great structural challenges: 23m large span, 20m large cantilever, 55 degrees rigid steel inclined column connection, 16 different slopes inclined plate roof, and primary structure rising to secondary structure, which is the foundation for realization of unique forms, large-scale urban gray space at the entrance and complex vertical relationship internal of the architecture.
In order to integrate equipment, drainage, and landscape, a double-layer roof system is adapted to create the ‘fifth-elevation’ of the building. It adopts all air system and full fresh air operation in transitional season to save energy consumption; the medium water source heat pump is for cooling and heating, which is stable and environment-friendly; fresh air electrostatic filtration effectively removes PM 2.5; all-around intelligent design with four plates and 20 sets of systems… careful design and strict control for every link from design to construction ensure that the project finally wins the LEED-NC gold certification of USA. The whole course of the project adopts BIM design and carries out all-round discipline drawing correction to optimize the space quality to the maximum extent and ensure “just one time”.

The Great Steps of the Conference Center. Image © Hui Lu

The Creative Research Centre will become a landmark in the city, a landmark both for the citizens of Qingdao and for the Haier, an opportunity to showcase new innovation and technology at the same time as engaging with citizens and nature.

Plan

Project Info:
Architects: DC Alliance, Snøhetta
Location: East Donghai Road, Laoshan District, Qingdao, Shandong, China
DC Alliance Design Team: Yi Dong, Han Jiang, Han Wang, Xiaoge Yu, Cheng Chen, Zhigang Huang, Yuandan Zhou, Bin Long, Huibo Xie
Snøhetta Design Team: Robert Greenwood, Kai Reaver
Area: 35451.0 m2
Project Year: 2016
Photographs: Kai Wang, Hui Lu
Project Name: Haier Global Creative Research Centre