The LAND Experience Center is an interactive exhibition center designed by Aedas. Located at the intersection of Yanzhan road and the main city axis, It is a fully immersive space to showcase developer LAND’s vision for the Xi’an city and its development strategies.
Courtesy of Aedas
The building has a sculptural form is derived from the local undulating topography; where the Project Design Director, Ping Jiang tries to capture the duality and dynamics of the city within the built form itself. The Architect follows a rational approach by massing the program according the site coverage and then applying a series of design moves that sculpt the actual center. Responding to the site conditions and the program requirements the resultant is a complex geometrical surface which forms the skin of the unique pavilion.
Courtesy of Aedas
In order to solve a complex three dimensional geometry, the designers use a strategy to slice the exterior wall into vertical fragments. Made up of wood finished aluminum fins, the exterior not only resolves the geometry but also reinterprets the articulation of vernacular Chinese architecture. The center also provides sensory experience of the feature programs and is orchestrated through a series of events. It is also built on an innovative foundation of engineered steel for future mobility. This portable apparatus consisting steel framing and raft foundation will be relocated to an adjacent site later for adaptive reuse and is believed to be a future museum of contemporary art for Xi’an Quijang district.
Courtesy of Aedas
Completed in 2014, LAND experience center covers a gross area of 2,110 square meters. It encompasses an exhibition hall, a multipurpose room, administration offices and a separate display wing. The building can serve as a sales and marketing center when needed and is open to public.
Madeline Brooks is a Projects Editor at Arch2O, where she has been shaping and refining architectural content since March 2024. With over a decade of experience in editorial work, she has curated, revised, and published an array of projects covering architecture, urbanism, and public space design. A graduate of the Harvard University Graduate School of Design, Madeline brings a strong academic foundation and a discerning editorial eye to each piece she oversees. Since joining Arch2O, she has played a pivotal role in shaping the platform’s editorial direction, with a focus on sustainability, social relevance, and cutting-edge design. Madeline excels at translating complex architectural ideas into clear, engaging stories that resonate with both industry professionals and general readers. She works closely with architects, designers, and global contributors to ensure every project is presented with clarity, depth, and compelling visual narrative. Her editorial leadership continues to elevate Arch2O’s role in global architectural dialogue.