Being a design student myself, I would walk around the studio and be fascinated by the myriad of objects and designs on people’s desks: buildings, shoes, chairs, cars, prints, clothing, lamps… It goes back to the idea that good design is good design regardless of the product. In that sense, Raymond Loewy was legendary. When asking about Raymond Loewy, most answers would fall along those lines: ‘He designed everything,’ or ‘He was the father of industrial design.’ It is November, and earlier this month, on the fifth, was his birthday. It would only make sense to commemorate and recognize his work, this month.
Air Force One. The aircraft is a distinguished mark of American presidency and influence.
PRR S1 Locomotive. In addition to breaking conventions, it has made many appearances in the media, in a comic series, a painting, anime series, and video game.
1963 Studebaker Avanti. Loewy also designed the Studebaker car company logo, and earlier in the 1950’s designed Studebaker Starlight.
Coca-Cola. Loewy redesigned the company’s bottles to the famed subtly curved bottles they are known for today. He also designed vending machines, soda dispensers, and delivery trucks.
Lucky Strike. Lowey redesigned the company’s packaging to the recognizable red bull’s-eye on a white background.
Shell logo. The famed logo the Royal Dutch Shell company is known for was Lowey’s 1971 redesign of the logo into a geometric, more refined symbol.
Streamlined Pencil Sharpener. The design was so iconic that it was commemorated with a 2011 USPS stamp. Loewy himself also designed the John F. Kennedy Memorial stamp for USPS in 1964.
Greyhound Sceniccruiser. In addition to Loewy’s bold designs for Greyhound vehicles, he also redesigned the company’s logo to what it is today.
NASA Skylab. Loewy was on a team of industrial designers that designed this precursor to the International Space Station that orbits the earth today. He contributed to the arrangement, size, and color scheme of the living quarters for astronauts.
Lincoln Continental 1941.
Elna Lotus sewing machine 1968. It is now part of the MoMA’s collection.
By Aiysha Alsane