Being a design student myself, I would walk around the studio and be fascinated by the myriad of objects and designs on people’s desks: buildings, shoes, chairs, cars, prints, clothing, lamps… It goes back to the idea that good design is good design regardless of the product. In that sense, Raymond Loewy was legendary. When asking about Raymond Loewy, most answers would fall along those lines: ‘He designed everything,’ or ‘He was the father of industrial design.’ It is November, and earlier this month, on the fifth, was his birthday. It would only make sense to commemorate and recognize his work, this month.

Air Force One. The aircraft is a distinguished mark of American presidency and influence.

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Air Force One Livery – The two complementary tones of blue and the Caslon typeface have remained undisturbed since the original design was put together for President Kennedy in the ’60s.

PRR S1 Locomotive. In addition to breaking conventions, it has made many appearances in the media, in a comic series, a painting, anime series, and video game.

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PRR S1 Locomotive – In his early career, Loewy designed locomotives for outfits like the Pennsylvania Railroad company.

1963 Studebaker Avanti. Loewy also designed the Studebaker car company logo, and earlier in the 1950’s designed Studebaker Starlight.

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1963 Studebaker Avanti – Loewy designed like the Starlight in the 1950s and this 1963 classic Avanti. In addition to the Studebaker car company’s logo.

 

Coca-Cola. Loewy redesigned the company’s bottles to the famed subtly curved bottles they are known for today. He also designed vending machines, soda dispensers, and delivery trucks.

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Coca-Cola Vending Machines, Soda Dispensers, Delivery Trucks, And Bottles were designed by Raymond Loewy. Image credit: Richard Lipack / Wikimedia Commons

Lucky Strike. Lowey redesigned the company’s packaging to the recognizable red bull’s-eye on a white background.

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Lucky Strike’s Red And White Packaging, Raymond Loewy was responsible for their look, changing the original tobacco green background color to white and making the bullseye logo more prominent.

 

Shell logo. The famed logo the Royal Dutch Shell company is known for was Lowey’s 1971 redesign of the logo into a geometric, more refined symbol.

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In 1971 Loewy redesigned Shell logo in more geometric form by which it is known around the world today.

 

Streamlined Pencil Sharpener. The design was so iconic that it was commemorated with a 2011 USPS stamp. Loewy himself also designed the John F. Kennedy Memorial stamp for USPS in 1964.

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Streamlined Pencil Sharpener

 

Greyhound Sceniccruiser. In addition to Loewy’s bold designs for Greyhound vehicles, he also redesigned the company’s logo to what it is today.

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Greyhound Scenicruiser, Loewy created a new streamlined logo and bold new designs like the Scenicruiser for the Greyhound company. Image credit: Roy Hall / www.greyhoundcoach.com

 

NASA Skylab. Loewy was on a team of industrial designers that designed this precursor to the International Space Station that orbits the earth today. He contributed to the arrangement, size, and color scheme of the living quarters for astronauts.

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NASA Skylab – In 1973 NASA called on the help of Raymond Loewy and other industrial designers in designing the International Space Station that orbits the Earth today.

 

Lincoln Continental 1941.

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1941 Lincoln Continental v12 – Image credit: Craig Howell / Flickr Creative Commons

Exxon Logo.

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Loewy’s sketches that led to the creation of the Exxon logo with its signature interlinked Xs. Image credit: US Library of Congress

Elna Lotus sewing machine 1968. It is now part of the MoMA’s collection.

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1968 Elna Lotus Sewing Machine, which is now part of the New York Museum of Modern Art collection. Image credit: Wikimedia Commons

 

By Aiysha Alsane

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