Are not our cities a better place to live if all the barriers that prevent us from enjoying some of the most friendly urban spots were eliminated? Are not our streets meeting, sharing places, couldn´t coexist friendly spaces in non-places? In cities increasingly dedicated to car and cement build non-places, with noticeable lack of equipment to enjoy or boost the city as a better place to live.
Courtesy of IBM and Ogilvy&Mather
Working as a team to trigger a new view on advertising and the life in the cities, IBM along with Ogilvy & Mather France, created billboards advertising with certain functions that somehow bring a new way of living and enjoying the city. Billboards that provide shelter, help to climb stairs creating ramps and that create benches for a break. The ads are created in a clear, subtle and not aggressive way, mimicking the reference elements – wooden benches, textile canopy, ramp marks.
After London and Paris, cities of the initial proposal, IBM and Ogilvy & Mather proposes to take the concept to other cities.
Courtesy of IBM and Ogilvy&Mather
This is a sign that publicity could serve the city and it´s inhabitants instead of be served. Clearly this could be the beginning of a new way of interaction between disciplines. And the urban tissue and the people could be the lucky winners.
By Luis Pina Lopes
Anastasia Andreieva is an accomplished Architectural Projects Editor at Arch2O, bringing a unique blend of linguistic expertise and design enthusiasm to the team. Born and raised in Ukraine, she holds a Master’s degree in Languages from Taras Shevchenko National University of Kyiv. Her deep passion for architecture and visual storytelling led her to transition from translation and editorial roles into the world of design media. With a keen eye for conceptual clarity and narrative structure, Anastasia curates and presents global architectural projects with precision and flair. She is particularly drawn to parametric and digital design, cultural context, and emerging voices in architecture. When I’m not analyzing the latest architectural trends, you’ll probably find me searching for hidden gems in cityscapes or appreciating the beauty of well-crafted spaces. After all, great design—like great connections—can be found in the most unexpected places. Speaking of connections, because architecture isn’t the only thing that brings people together.