GEM, Telford | AGC Design

The GEM, Telford is a cinema house completed in 2008 by design firm AGC Design.The inspiration for the cinema is sourced from the relationship among people, entertainment and community expressed architecturally through the concept of GEMS.The Architecture therein celebrates the entertainment industry, a precious stone hence the name GEM Cinema. More details come from the architect after the jump.

Courtesy of  AGC Design

Like a GEM, the multi-faceted surface, can be displayed in different colour ambiences whilst viewing from different angles, together with the level of pleasure is elevated by the colourful sculptural pieces of ‘gem’, which serve important function as ticketing, concession and entrance to cinema. Their sculptural form resemble the cutting and polishing of gem, rich in details, through lighting, coloured triangular shaped laminated glasses, reflection and refraction simulate the lighting theory of gem, sapphire, emerald and ruby. The architects describe the project, stating that:

Courtesy of  AGC Design

Distinctive slanting profile for cinema houses create exceptionally high headroom at entrances, benefiting an unobstructed and natural lighting environment. This makes the foyer as an indoor open space that seamlessly links up the outdoor plaza so that inhabitants can enjoy both.Highly transparent, structural columns are wisely camouflage, while all functional requirements are set at sides, so to create an impressive volume for people gathering and public event to be held.

Courtesy of  AGC Design

Awards

International Architecture Award 2009
Gold Award 2009 The ring ic@ward international interior design

Courtesy of  AGC Design

Project Info:
PROJECT NAME: GEM, Telford
LOCATION: Kowloon Bay, Hong Kong
PROGRAM: Cinema house
AREA Site Area: 2,000 m2 • Built-up Area: 5,000 m2
YEAR Completion: 2008
Project Cost: HK$ 120M
CLIENT: MTR Corporation
PROJECT BY: AGC Design
TEAM: Principal Designer: Michael Tsang • Design Team: Raymond Ho, David Yu
Contractor: Sun Fook Kong

Anastasia Andreieva
Anastasia Andreieva

Anastasia Andreieva is an accomplished Architectural Projects Editor at Arch2O, bringing a unique blend of linguistic expertise and design enthusiasm to the team. Born and raised in Ukraine, she holds a Master’s degree in Languages from Taras Shevchenko National University of Kyiv. Her deep passion for architecture and visual storytelling led her to transition from translation and editorial roles into the world of design media. With a keen eye for conceptual clarity and narrative structure, Anastasia curates and presents global architectural projects with precision and flair. She is particularly drawn to parametric and digital design, cultural context, and emerging voices in architecture. When I’m not analyzing the latest architectural trends, you’ll probably find me searching for hidden gems in cityscapes or appreciating the beauty of well-crafted spaces. After all, great design—like great connections—can be found in the most unexpected places. Speaking of connections, because architecture isn’t the only thing that brings people together.

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