Arizona Center
The goal of Arizona Center was to create a new vision for the iconic downtown mixed-use center that was originally built in 1990. The redeveloped design increases visibility of the asset and asserts the property as a premiere destination in the burgeoning Downtown Phoenix landscape. The project also creates a powerful 360-degree user experience that communicates the project’s unique attributes in a fresh and authentic way.
Photografy by © Bill Timmerman
The Arizona Center Retail Transformation creates a new model for office, retail and entertainment not found in Phoenix, emblematic of the new era in the history of the young city. The upgrades focus on unveiling the previously introverted development into a vibrant, extroverted experience that connects to the existing urban fabric through the design of gateway features, visible graphic identification, and thoughtful strategic planning.
Photografy by © Bill Timmerman
Multiple urban portals were created to direct pedestrian circulation towards the project’s central core and encourage impromptu social gatherings. With the new open entries, walkability increased dramatically and further activates the public spaces and allows retailers to capture a larger audience. Serving as the new gateways to the center, dramatically patterned perforated metal screens integrate with existing façades. The impactful, light-colored solar screens visually refresh the exterior image and provide a consistent backdrop that compliments the new integrated desert landscape.
Photografy by © Bill Timmerman
Project Info
Architects : Gensler
Location : Phoenix, United States
Year : 2019
Type : Retail
Photographs : Bill Timmerman
Madeline Brooks is a Projects Editor at Arch2O, where she has been shaping and refining architectural content since March 2024. With over a decade of experience in editorial work, she has curated, revised, and published an array of projects covering architecture, urbanism, and public space design. A graduate of the Harvard University Graduate School of Design, Madeline brings a strong academic foundation and a discerning editorial eye to each piece she oversees. Since joining Arch2O, she has played a pivotal role in shaping the platform’s editorial direction, with a focus on sustainability, social relevance, and cutting-edge design. Madeline excels at translating complex architectural ideas into clear, engaging stories that resonate with both industry professionals and general readers. She works closely with architects, designers, and global contributors to ensure every project is presented with clarity, depth, and compelling visual narrative. Her editorial leadership continues to elevate Arch2O’s role in global architectural dialogue.