The new cellar Monte Rossa, deep in the Italian countryside of Franciacorta, is put alongside the historical venue of the 3rd century and represents the latest act of the entrepreneurial tradition pointed towards innovation and quality. The new establishment greatly answers the new requirements and brings together the oenological and the environmental sustainability into an integrated production space constantly in dialogue with the surrounding territory.
© Marcello Mariana
The semi-underground workrooms are accessible through a ramp located on the east side of the lot and are entirely dedicated to the Franciacorta wine production cycle. In addition to the vinification of the grapes, there are deposits for the “prise de mousse”, spaces for the terminal phases of the processing, and a warehouse for the shipment of the finished product. The office spaces and representative rooms linked to the wine production activity are designed on the first and second floors.
© Marcello Mariana
The elevations are treated with different finishes according to their orientation and their relationship with the surroundings: Dark prefabricated reinforced concrete panels, designed with a matrix, for the east and north sides, while grassy embankments for the south and west elevations.
© Marcello Mariana
The volume, partially underground, and the natural curves of the hills mediate the relations between the context and the building. Furthermore, the continuity of the green mantle and the cultivation of vines over the volume of the cellar make it completely disappear in the views from the south and west.
Plan
The existing stone boundary walls are preserved and used as a model for those containing the escarpments planned in the project. The stones, an ideal reference to the numerous “Musne”, traditional stone walls present in the Franciacorta area, are also used for the cladding of the emerging part of the west façade.
Project Info:
-
Architects: aa-ls luigi serboli architetti
- Country: Cazzago San Martino, Italy
- Area: 7763 m²
- Year: 2020
-
Photographs: Marcello Mariana
-
Category: Industrial Architecture, Infrastructure
-
Office Lead Architects: Luigi Serboli, Pierangelo Scaroni
-
Design Team: aa-ls luigi serboli architetti
-
General Constructing: M.P. Engineering
Madeline Brooks is a Projects Editor at Arch2O, where she has been shaping and refining architectural content since March 2024. With over a decade of experience in editorial work, she has curated, revised, and published an array of projects covering architecture, urbanism, and public space design. A graduate of the Harvard University Graduate School of Design, Madeline brings a strong academic foundation and a discerning editorial eye to each piece she oversees. Since joining Arch2O, she has played a pivotal role in shaping the platform’s editorial direction, with a focus on sustainability, social relevance, and cutting-edge design. Madeline excels at translating complex architectural ideas into clear, engaging stories that resonate with both industry professionals and general readers. She works closely with architects, designers, and global contributors to ensure every project is presented with clarity, depth, and compelling visual narrative. Her editorial leadership continues to elevate Arch2O’s role in global architectural dialogue.