Denim brand G-Star is making sustainable fashion in a new kind of way. Through its new platform, The Art of Raw, G-Star RAW collaborates with various international designers, asking them to push their creative boundaries by incorporate denim waste into their design processes. Their latest collaborator is Lenny Stöpp, a multidisciplinary artist who figured out a way to turn denim into upcycled furniture.
The Fluff Stacks, which consists of a side table, stool, and lamp, was created through a process much like a science experiment. Stöpp invented his own material by mixing water, starch, and denim pieces in an industrial pulp machine. The denim pulp then gets pressed into molds and is thoroughly dried before being assembled into the final art pieces.
Emily Reyes is a Brooklyn-based architecture writer and Article Curator at Arch2O, known for her sharp eye for experimental design and critical theory. A graduate of the Southern California Institute of Architecture (SCI-Arc), Emily’s early work explored speculative urbanism and the boundaries between digital form and physical space. After a few years in Los Angeles working with boutique studios on concept-driven installations, she pivoted toward editorial work, drawn by the need to contextualize and critique the fast-evolving architectural discourse. At Arch2O, she curates articles that dissect emerging technologies, post-anthropocentric design, and contemporary spatial politics. Emily also lectures occasionally and contributes essays to independent design journals across North America.