The Mobile World Congress held in 2013 is one of the world’s biggest annual mobile fair, introducing the Yota Devices Pavilion designed by External Reference Architects which displays Yota Phones presented by a Russian company in an interactive way.
Courtesy of © Mobile World Congress 2013
The Pavilion strives to achieve an atmospheric settings, creating interior elements that allows people to view the products while undergoing a sensory involvement of light and music. The second ambition was to create an unreal technological landscape that combined many layers of design with production applications, the landscape also dictates the visitors circulation through an arrangement of narrow bars.
Courtesy of © Mobile World Congress 2013
The overall structure should be viewed as an interactive atmosphere that consists of sculptural encapsulated devices that are suspended from a narrow rod. Visitors will also be allowed to view the range of products by Yota as they analyze and walk around the sculptural items, being subdued by the rhythmic sounds, synchronizing lights as well as the perplexity in color that subtly transforms the space .
Courtesy of © Mobile World Congress 2013
Anastasia Andreieva is an accomplished Architectural Projects Editor at Arch2O, bringing a unique blend of linguistic expertise and design enthusiasm to the team. Born and raised in Ukraine, she holds a Master’s degree in Languages from Taras Shevchenko National University of Kyiv. Her deep passion for architecture and visual storytelling led her to transition from translation and editorial roles into the world of design media. With a keen eye for conceptual clarity and narrative structure, Anastasia curates and presents global architectural projects with precision and flair. She is particularly drawn to parametric and digital design, cultural context, and emerging voices in architecture. When I’m not analyzing the latest architectural trends, you’ll probably find me searching for hidden gems in cityscapes or appreciating the beauty of well-crafted spaces. After all, great design—like great connections—can be found in the most unexpected places. Speaking of connections, because architecture isn’t the only thing that brings people together.