Talk about worn tires. Sorry, that pun was so bad that it made me laugh. The munich-based photography studio Mierswa-Kluska was recently commissioned by Goodyear Dunlop to work in conjuncture with Carl Elkins to develop a photographic series which expresses the major definition points of their product line. Under the artistic direction of Mr. Elkins, tires were transformed into a fashionable armour which speaks to the strength, rusticity, and versatility of Goodyear Dunlop tires. The tires are so versatile, they can be worn!
courtesy of Mierswa-Kluska + Carl Elkins
Matt Davis is a Virginia Tech graduate and one of the founding editors behind Arch2O. Launching the platform in mid‑2012 alongside fellow Hokies, he helped shape its identity as an international hub for design innovation and critical dialogue . With a foundation in architectural education and a passion for uncovering unconventional design approaches, Matt has contributed significantly—both editorially and strategically—to Arch2O’s growth, ensuring that emerging architects, academics, and creatives have a space to question, explore, and elevate the built environment.