Courtesy of © Design House Prechtek
S.Deer’s Headquarters by Design House Prechtek
The design house prechteck revealed an interesting design drawings for the headquarter of S.Deer company, a Chinese retail-clothing company based in Nanjing, China. The design aims to produce an organic expression by employing a structure that imitates a textile pattern. On the other hand, the design includes different sustainable treatments, such as grey water treatment, photovoltaic panels, double layered facade, pipes for bio cultivation in between these double layers, in addition to some other sustainable strategies as; the use of the local materials in both the interior and the exterior of the building, and the sky-gardens that helps the natural lighting to reach the lower areas of the building.
Courtesy of © Design House Prechtek
The larger cube contains a 25.000sqm administrative area with offices, conference hall, meeting rooms, workshops and creative areas for staff (These creative areas are used for rebooting and relaxing circumscribe the perimeter of the sky gardens). The major spaces in both cubes are 3.000sqm lifestyle areas for fashion shows and parties, in addition a small museum presenting the history of the company.
Courtesy of © Design House Prechtek
The design reflects the radical spirit of a fashion company; these rotated cubes, which are the formal element for prechteck’s proposal in different size and configurations, are the key object and the unofficial logo for S.Deer company. The structural concept divides these cubes into two independent components that support each other, and the same time each cube uses the main circulation core as a vertical spin.
Courtesy of © Design House Prechtek
Design team:
Chris Precht, Fei Tang, Daniel Mayer
Ibrahim Abdelhady is an architect, academic, and media entrepreneur with over two decades of experience in architecture and digital publishing. He is the Founder and CEO of Arch2O.com, a leading platform in architectural media, renowned for showcasing innovative projects, student work, and critical discourse in design. Holding dual PhDs in Architecture, Dr. Abdelhady combines academic rigor with industry insight, shaping both future architects and architectural thought. He actively teaches, conducts research, and contributes to the global architecture community through his writing, lectures, and media ventures. His work bridges the gap between practice and academia, pushing the boundaries of how architecture is communicated in the digital age.