While most interior designs for retail stores must cope with a limited amount of space, the Runway Store in Ho Chi Minh City, Vietnam seems to have the opposite problem.
The enormous space for the limited number of product needed a proposal that promoted continuous movement throughout the store and retained its uniqueness without detracting from the displayed goods.
CLS Architetti responded with a design inspired by an ice cave with surfaces and niches generated through subtraction and extrusion.
The resultant interior is composed of a series of 298 sectioned panels that form an undulating surface onto the ceiling and walls.
Its stark coloration is contrasted with a large cocoon-shaped VIP room that is covered in mirrored tiles. The furnishings assigned give the interior an appearance of eclecticism without detracting from the store’s product appearance.
ByLyly Huyen
Courtesy of CLS Architetti
Anastasia Andreieva is an accomplished Architectural Projects Editor at Arch2O, bringing a unique blend of linguistic expertise and design enthusiasm to the team. Born and raised in Ukraine, she holds a Master’s degree in Languages from Taras Shevchenko National University of Kyiv. Her deep passion for architecture and visual storytelling led her to transition from translation and editorial roles into the world of design media. With a keen eye for conceptual clarity and narrative structure, Anastasia curates and presents global architectural projects with precision and flair. She is particularly drawn to parametric and digital design, cultural context, and emerging voices in architecture. When I’m not analyzing the latest architectural trends, you’ll probably find me searching for hidden gems in cityscapes or appreciating the beauty of well-crafted spaces. After all, great design—like great connections—can be found in the most unexpected places. Speaking of connections, because architecture isn’t the only thing that brings people together.