‘ToHa’, a large-scale office development in the center of Tel Aviv, Israel, is Ron Arad latest project, that has been completed with the collaboration of local architect Avner Yashar. The design proposal has been developed a lot since the initial proposal posted to our website.
The project required the conversion of a 1.8-hectare site into a 29-story building with a total area in excess of 200,000 square meters (2,152,782 sqf). ToHa entails commercial facilities and a landscaped public space. the structure was designed from an ‘upside down perspective’, with the building becoming gradually wider as it grows taller.
photography by © Fernando Alda
The design was sculpted with the intention to overcome the various site constraints, maximize solar shading while facilitating natural daylight for every desk within the office floor-plates. with a minimal footprint, the iceberg-shaped building is elevated upon slim core structures that contain the technical plant — allowing the roof to serve as a publicly accessible restaurant and observation deck more than 28,000 square meters of dekton by cosentino clad the structure, appearing on the ventilated façades, flooring, elevators, ceilings, and interior partitions.
photography by © Asa Bruno
The dekton pieces, fabricated in 10,000 varied shapes, were produced and cut at the cosentino headquarters in Spain before being transported by sea to Tel Aviv. inside, a large 30-meter atrium functions as a lobby and gathering place. the offices, which start on the seventh floor, enjoy views of the city and a centrally positioned courtyard.
photography by © Asa Bruno
Project Credits:
Project Name: ToHa
Location: Tel aviv, Israel
Completed: 2019
Architecture: Arad Architects, Yashar Architects (execution executive architect)
Partners: Buro Happold Engineering, Israel David Engineering (construction engineer)
Client: Gav-yam Amot Totseret Ha-Aretz
Photography: Fernando Alda
Ibrahim Abdelhady is an architect, academic, and media entrepreneur with over two decades of experience in architecture and digital publishing. He is the Founder and CEO of Arch2O.com, a leading platform in architectural media, renowned for showcasing innovative projects, student work, and critical discourse in design. Holding dual PhDs in Architecture, Dr. Abdelhady combines academic rigor with industry insight, shaping both future architects and architectural thought. He actively teaches, conducts research, and contributes to the global architecture community through his writing, lectures, and media ventures. His work bridges the gap between practice and academia, pushing the boundaries of how architecture is communicated in the digital age.