Designed by Gensler, As the demand for companies to be located in urban areas increases, Reebok sought to relocate their current headquarters from Canton, the suburbs of Massachusetts, to a prominent location in Boston’s Seaport District.
Courtesy of Gensler
The new headquarters, located in the Innovation and Design Building, is the epicenter for the global Reebok brand. The HQ enhances market presence with a key consumer base of the “fitness-conscious” urban population.
Drawing on the creative energy of the city and Reebok’s “craft” influence, this new workplace attracts talent to the innovation community by supporting next-generation design thinking. The new headquarters offers an activity-based workplace with a range of choice and workstyles.
photography by © Garrett Rowland
The 100% open, group dedicated workplace seating fosters cross-discipline interaction and employee engagement. In addition to the workplace, space features a retail store, design lab, work cafe, and two-story gym. The holistic environment supports Reebok’s commitment to physical, psychological and social well-being.
Project Info:
Architects: Gensler
Location: Boston, MA, United States
Area: 220000.0 ft2
Project Year: 2017
Photographs: Garrett Rowland
Manufacturers: Interface, Knoll
Project Name: Reebok Headquarters
Ruba Ahmed, a senior project editor at Arch2O and an Alexandria University graduate, has reviewed hundreds of architectural projects with precision and insight. Specializing in architecture and urban design, she excels in project curation, topic selection, and interdepartmental collaboration. Her dedication and expertise make her a pivotal asset to Arch2O.