Mercedes-Benz F 015, this year’s Consumer Electronics Show marked the unveiling of a hyper-futuristic concept vehicle by Mercedes-Benz titled the F 015 “Luxury in Motion”. The car communicates with its surroundings both visually and acoustically. Large LED displays at the front and rear as well as a laser projection system directed toward the front are responsible for the visual part, while the acoustic communication repertoire includes both sounds and specific spoken instructions.
Inside the car there are six displays mounted in the instrument panel and the rear and side walls, making the interior of the F 015 Luxury in Motion a digital living space – a perfect symbiosis of the virtual and the real world.
Passengers are able to interact intuitively with the connected vehicle by means of gestures or by touching the high-resolution screens. “Anyone who focuses solely on the technology has not yet grasped how autonomous driving will change our society,” emphasizes Dr Dieter Zetsche, Chairman of the Board of Management of Daimler AG and Head of Mercedes-Benz Cars.
“The car is growing beyond its role as a mere means of transport and will ultimately become a mobile living space.” Included in the vehicle are four rotating seats, a range of screens installed throughout which will enable passengers to interact with controls and entertainment. The car’s release date is estimated to be as soon as 2030.
Ibrahim Abdelhady is an architect, academic, and media entrepreneur with over two decades of experience in architecture and digital publishing. He is the Founder and CEO of Arch2O.com, a leading platform in architectural media, renowned for showcasing innovative projects, student work, and critical discourse in design. Holding dual PhDs in Architecture, Dr. Abdelhady combines academic rigor with industry insight, shaping both future architects and architectural thought. He actively teaches, conducts research, and contributes to the global architecture community through his writing, lectures, and media ventures. His work bridges the gap between practice and academia, pushing the boundaries of how architecture is communicated in the digital age.