The site is located in lower Manhattan between Tribeca and White Hall. We started by defining a system in which the project as a smaller system would nest. The major system is a force field created by the interaction of different cultural territories co-existing on different layers of the site: Corporate, domestic, infrastructure and…
The project is conceived as a result of these interactions. The element of Media in the form of the project, would affect these cultural territories; enhancing the positive qualities and reducing the negative ones.
Project: Media Center, NYC
Project Category: Parametric Design
Student: Pooyan Rouhiarmaki
Summer Studio: Vertical Option
School: Pratt Institute
Advisor: William MacDonald



Courtesy of Pooyan Rouhiarmaki
Tags: Students Week 2
Ibrahim Abdelhady is an architect, academic, and media entrepreneur with over two decades of experience in architecture and digital publishing. He is the Founder and CEO of Arch2O.com, a leading platform in architectural media, renowned for showcasing innovative projects, student work, and critical discourse in design. Holding dual PhDs in Architecture, Dr. Abdelhady combines academic rigor with industry insight, shaping both future architects and architectural thought. He actively teaches, conducts research, and contributes to the global architecture community through his writing, lectures, and media ventures. His work bridges the gap between practice and academia, pushing the boundaries of how architecture is communicated in the digital age.
