Libe Flagship Store’s concept:
The spaces where “we” often gather – tennis courts, locker rooms, swimming pools, etc… are the construction’s design inspiration.
Courtesy of Red5studio
The bustling, cheerful atmosphere is a characteristic feature of this project’s location – the area has many universities. Because of that special feature, the Libe ‘Flagship store was born.
We want to aim at the dynamic and youthful as the ‘Libe brand’ is giving young people. Combining colors, lines, shapes on a retro color background creates fun in the space and enhances the product’s value.
Our construction’s facade is inspired by retro cubes made of red post-shaped steel covered with an effect paint.
Courtesy of Red5studio
Coming into the construction, we want to change the familiar Libe brand’s look with colorful colors; the tennis court-inspired floor is cut out of color. The hanging furniture system along the walls is placed on an off-white color background to highlight the product.
Our mobile hanging design is inspired by products containing tools in the sports field in addition to the fixed suspension system. Entering the cashier area, the image we borrowed was a warehouse with plastic containers and storage cabinets.
The ground floor’s connecting point and the floor is a strip of stairs emphasized in orange to show the youthfulness leading in space, inside the staircase creating excitement by the color system moving along the stairs.
Courtesy of Red5studio
Upstairs we want to emphasize the joyfulness with mosaic floor tiles inspired by the feeling in a swimming pool and lush greenery.
The fitting part is a locker – because that’s where people store their belongings and transform themselves, opening up the dresser a bit is turning into a party girl…
Project Info:
Architects: Red5studio
Location: Vietnam
Design Team: Ben Decor, Jati Tile, Light Art
Area: 243 m2
Project Year: 2021
Project Name: Libe Flagship Store
Madeline Brooks is a Projects Editor at Arch2O, where she has been shaping and refining architectural content since March 2024. With over a decade of experience in editorial work, she has curated, revised, and published an array of projects covering architecture, urbanism, and public space design. A graduate of the Harvard University Graduate School of Design, Madeline brings a strong academic foundation and a discerning editorial eye to each piece she oversees. Since joining Arch2O, she has played a pivotal role in shaping the platform’s editorial direction, with a focus on sustainability, social relevance, and cutting-edge design. Madeline excels at translating complex architectural ideas into clear, engaging stories that resonate with both industry professionals and general readers. She works closely with architects, designers, and global contributors to ensure every project is presented with clarity, depth, and compelling visual narrative. Her editorial leadership continues to elevate Arch2O’s role in global architectural dialogue.