Hyundai Vision Hall Made by Humans & Universal Everything
The “Vision Hall” is a huge video wall with a 32-channel surround sound setup that allows designers, partner agencies and artists to create visual art installations on a grand scale. The project emphasises the importance of capturing the human spirit in a digital world. As a kid the founder of Universal, Matt Pyke was obsessed with paintings, organic forms and the analog side of creation, but also fascinated by how a computer can enhance it. With this work they tried to achieve balance between expressing the human form and feeling a sense of human present. The important part is that it feels like a reflection of the viewer, as they really wanted to stress the importance of a human although it’s industrial and animated. Pyke says: ‘The human spirit is in everything and it’s more like celebrating and listening to the own voice.’
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Ibrahim Abdelhady is an architect, academic, and media entrepreneur with over two decades of experience in architecture and digital publishing. He is the Founder and CEO of Arch2O.com, a leading platform in architectural media, renowned for showcasing innovative projects, student work, and critical discourse in design. Holding dual PhDs in Architecture, Dr. Abdelhady combines academic rigor with industry insight, shaping both future architects and architectural thought. He actively teaches, conducts research, and contributes to the global architecture community through his writing, lectures, and media ventures. His work bridges the gap between practice and academia, pushing the boundaries of how architecture is communicated in the digital age.