The artists Louie Psihoyos and Travis Threlkel projected digital images of endangered species onto the Empire State Building in an event meant to draw attention to the creatures’ plight. Louie Psihoyos and Travis Threlkel said the event was a “first-of-its-kind” live video projection. The eight-minute sessions were repeated every 15 minutes from 21:00 to 24:00 local time (01:00 to 04:00 GMT) and were visible from almost 20 blocks away. The event drew huge crowds of spectators, who stopped to gaze at the display and capture their own pictures.
Although the men refer to the event as a “weapon of mass instruction,” Mr. Threlkel explained: “We’re going to try to create something beautiful. Not bum people out.” He added later: “Hopefully, this is one big domino. If we can tip it, it would be great.” Using 40 stacked, 20,000-lumen projectors on the roof of a building on West 31st Street. In all 160 species were shown, including marine mammals, insects, and even the shadow of King Kong climbing up the building.
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