The third year  students of the post-high Transportation Design School – Car Design Course (academic Year 2007-2008) at the Istituto Europeo di Design of Turin were faced with a challenge launched in partnership with BMW, the concept developed with the goal of creating a car for 2015 interpreting the language evolution and the brand’s philosophy. The thesis brief was “Designing the BMW of 2015, interpreting the language evolution and the trademark essence, in view of the company’s future perspectives”.

Initially, Students involved were asked to create a car reflecting the needs, wishes, tastes and life style of an individual (man or woman) meant to turn 35 years old in 2025. As to shapes development, they were asked to find an inspiration source looking both into natural elements like the sun, the sea, the wind or the earth and in forms of expression such as music, painting or arts in general.


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