“Below The Surface”, is an illustrations campaign for the Schusev State Museum of Architecture in Moscow, made by agency Saatchi & Saatchi Russia. The illustrations help us discover new fictional undersides of different famous Russian landmarks: Saint Basil’s Cathedral, Lomonosov Moscow State University and Bolshoi Theatre. This is considered very inventive and innovative production by Carioca Studio.
Courtesy of Saatchi & Saatchi
The main target of the campaign by Saatchi & Saatchi is to show the marvelous museum collections that reflect the architectural heritage of a thousand-year history of Russia. The posters present what the iconic buildings might look like if their above-ground structure represented only 1/10 of their total volume. This initiative elucidates that behind the façade of each building there is a hidden story, and that the building in which we see is just the tip of an unrevealed iceberg.
Courtesy of Saatchi & Saatchi
Agency: Saatchi & Saatchi Russia
Creative Director: Stuart Robinson
Account team: Khichtchenko Elena
Art-director: Polonski Yuri
Typography team: Sergey Sidorov, Anastasia Vedernikova
Designers team: Mark Ignatiev, Vitaly Mashinsky
Emily Reyes is a Brooklyn-based architecture writer and Article Curator at Arch2O, known for her sharp eye for experimental design and critical theory. A graduate of the Southern California Institute of Architecture (SCI-Arc), Emily’s early work explored speculative urbanism and the boundaries between digital form and physical space. After a few years in Los Angeles working with boutique studios on concept-driven installations, she pivoted toward editorial work, drawn by the need to contextualize and critique the fast-evolving architectural discourse. At Arch2O, she curates articles that dissect emerging technologies, post-anthropocentric design, and contemporary spatial politics. Emily also lectures occasionally and contributes essays to independent design journals across North America.