Beijing World Jewelry EXPO DRDS
Courtesy of © DRDS
DRDS Architects’ current design for the massive Beijing World Jewelry EXPO, takes into account a scope of 400,000 square meters, based on an exclusive agreement with the Chinese Government and the National China Geological Society. The project is for a new international jewelry exhibition and cultural center located adjacent to Beijing Airport. Clustered around two atria courts that offer daylight to visitors within, it is a civic and cultural landmark destination with a contemporary and iconic image. Design features support efficient and flexible leasing strategies to react to market conditions.
Courtesy of © DRDS
The architects describe the Jewelry Expo as follows:
The project, envisioned for domestic and international travelers, leverage synergies between the Chinese jewelry industry, retail and entertainment, creating a single cultural center containing a jewelry wholesale market, fabrication processing facility, jewelry retail, exhibition, commercial retail, entertainment, duty free, food and beverage.
Courtesy of © DRDS
Project: Beijing World Jewelry Expo
Designed by: DRDS Architects
GFA: 400 000 SM
Location: Beijing, China
Website: www.drd-studio.com
Ibrahim Abdelhady is an architect, academic, and media entrepreneur with over two decades of experience in architecture and digital publishing. He is the Founder and CEO of Arch2O.com, a leading platform in architectural media, renowned for showcasing innovative projects, student work, and critical discourse in design. Holding dual PhDs in Architecture, Dr. Abdelhady combines academic rigor with industry insight, shaping both future architects and architectural thought. He actively teaches, conducts research, and contributes to the global architecture community through his writing, lectures, and media ventures. His work bridges the gap between practice and academia, pushing the boundaries of how architecture is communicated in the digital age.