The Elenberg Fraser Graduate School, a team of junior architects & designers, introduce their implicit definite architectural “langue” of the Adriano Zumbo patisserie located in the heart of Melbourne city in Australia.
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Their principle concept derived from two objectively ideas, the Zumbo brand & the use of pink color. They deepened their concept to constitute the graphic design for signage and artificial lighting as well as innovative handcrafted furniture equipment, creating an imaginative illusion with a kinky twist.
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The retail experience was reformed using new diverse mechanisms and advanced technologies. The first things you observe while you enter the current space are the bright pink neon sign and the countless mirrored plastic panels which utilize an ultimately designed typeface and lighten up the room with a unique candy-colored glow.
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More specifically they dynamically appeal to the eye and prevail the modern interior, reflecting effectively in Adriano Zumbo’s personal style. The mirrored panels were vacuum-shaped, metalized, and finally treated with aluminum vapor in order to accomplish the reflective finish.
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“We took the experimentation to the next level with the furniture – up-cycling old pieces and transforming them into larger than- life confectionary creations by adding self-expanding foam and dipping them in pink and white silicone” they said.
Courtesy of © Elenberg Fraser
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- Courtesy of © Elenberg Fraser
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- Courtesy of © Elenberg Fraser
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- Courtesy of © Elenberg Fraser
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- Courtesy of © Elenberg Fraser
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- Courtesy of © Elenberg Fraser
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- Courtesy of © Elenberg Fraser
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- Courtesy of © Elenberg Fraser
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- Courtesy of © Elenberg Fraser
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- Courtesy of © Elenberg Fraser
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- Courtesy of © Elenberg Fraser
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- Courtesy of © Elenberg Fraser
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- Courtesy of © Elenberg Fraser
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- Courtesy of © Elenberg Fraser
