The iconic rhombus-shaped building will be the only public building in adidas’ headquarters campus ‘World of Sports’ and house many different functions for both employees, visitors and sport stars. The design is based on multifunctionality and flexibility, allowing the building to change and adjust to different contexts. The building merges with the landscape’s existing terrain and is open to all sides with windows from floor to ceiling, creating a strong connection between inside and outside. The iconic roof rests like a carpet covering the building, gathering all functions and members of the adidas family under one roof. All in all the building reflects and encapsulates the philosophy of the adidas brand – performance, passion, integrity and diversity.
Photography by © Rasmus Hjortshøj – COAST
The first step towards realising Adidas Meet & Eat – a new conference center, employee restaurant and showroom – is taking place in at the world-renowned sport’s brand’s headquaters in Herzogenaurach in Germany, where Adidas’ CEO Herbert Hainer will cut the first sod together with Dan Stubbergaard. The iconic rhombus-shaped building, which will be the only public building in adidas’ headquarters campus ‘World of Sports’ and house many different functions for both employees, visitors and sport stars, will be completed in late 2018.
Photography by © Rasmus Hjortshøj – COAST
Project Info:
Architects: COBE
Location: Herzogenaurach, Germany
Client: adidas Pension Trust e.V.
Program: Conference center, employee restaurant and showroom
Size: 13.500 m2
Status: 1st prize in international competition in 2014, completed end of 2018
Competition team: COBE (Lead consultant), CLMAP, Knippers Helbig, Transsolar (all Sub-consultants), COBE Berlin (Special advisor)
Planning team: ARGE COBE&CLMAP (general planner), Knippers Helbig, Fact, Bartenbach, Soda, PMI, HMP (all Sub-consultants)
Team: Dan Stubbergaard, Caroline Nagel, Ulrich Pohl, Laura Diestel, Ole Storjohann, Ted Schauman, Navid Christensen, Birk Folke Daugaard, Rasmus Hjortshøj, Karoline Liedtke, Maria Aufegger, Morten Andersen, Clement Bue Maali, Kasper Larsen, Freya Dorbritz, Milada Vorzova, Johan Lund Pedersen, Javier Barriuso Domingo, Gina Perier
Isabelle Laurent is a Built Projects Editor at Arch2O, recognized for her editorial insight and passion for contemporary architecture. She holds a Master’s in Architectural Theory from École Nationale Supérieure d’Architecture de Paris-Belleville. Before joining Arch2O in 2016, she worked in a Paris-based architectural office and taught as a faculty adjunct at the École Spéciale d’Architecture in Paris. Isabelle focuses on curating projects around sustainability, adaptive reuse, and urban resilience. With a background in design and communication, she brings clarity to complex ideas and plays a key role in shaping Arch2O’s editorial