Boost Energy Lab, experience interactive technology with this new innovative space! Created by Urbantainer and Adidas, the ‘Boost Energy Lab’ integrates a technological approach in creating an unusual experience for the company’s store. Located in Myeongdong, Seoul, South Korea, the new Adidas space celebrates the launch of the ‘boost running shoes’ by creating a dynamic atmosphere within the interior.
Graphic design, light installations, as well as an enhanced experience touch points were added to create the vibrant zones of the store while unifying the overall brand experience.The Myeongdong flagship store is very visually appealing with its futuristic attributes. Following the ‘Springblade Innovation Lab’ the new lab is a culmination of six years.
It highlights the distinctive features of the Boost running shoe within its two areas: the ‘Display Zone’ and the ‘Experience Zone.’ The Boost™’s features are highlighted in the display area. The cushioning of the shoe is represented by acrylic cylinders in which a moving light is installed. The composition expresses the formation, movement, and play between consistency and power of the Boost™. Visual and physical experiences are integrated in the ‘experience zone.’
Visitors are given a chance to try on the running shoes while moving on the interactive flooring. LED panels in the floor allow for an extraordinary visual experience. The many projections create an amazingly unified space while giving the store a magical sensation that draws the public into it.
Madeline Brooks is a Projects Editor at Arch2O, where she has been shaping and refining architectural content since March 2024. With over a decade of experience in editorial work, she has curated, revised, and published an array of projects covering architecture, urbanism, and public space design. A graduate of the Harvard University Graduate School of Design, Madeline brings a strong academic foundation and a discerning editorial eye to each piece she oversees. Since joining Arch2O, she has played a pivotal role in shaping the platform’s editorial direction, with a focus on sustainability, social relevance, and cutting-edge design. Madeline excels at translating complex architectural ideas into clear, engaging stories that resonate with both industry professionals and general readers. She works closely with architects, designers, and global contributors to ensure every project is presented with clarity, depth, and compelling visual narrative. Her editorial leadership continues to elevate Arch2O’s role in global architectural dialogue.