Adriano Zumbo patisserie, Elenberg Fraser Graduate School, a team of junior architects & designers, introduce their implicit definite architectural “langue” of the Adriano Zumbo patisserie located in the heart of Melbourne city in Australia.
Courtesy of Elenberg Fraser
Their principle concept derived from two objectively ideas, the Zumbo brand & the use of pink color. They deepened their concept to constitute the graphic design for signage and artificial lighting as well as innovative handcrafted furniture equipment, creating an imaginative illusion with a kinky twist.
Courtesy of Elenberg Fraser
The retail experience was reformed using new diverse mechanisms and advanced technologies. The first things you observe while you enter the current space are the bright pink neon sign and the countless mirrored plastic panels which utilize an ultimately designed typeface and lighten up the room with a unique candy-colored glow.
Courtesy of Elenberg Fraser
More specifically they dynamically appeal to the eye and prevail the modern interior, reflecting effectively in Adriano Zumbo’s personal style. The mirrored panels were vacuum-shaped, metalized, and finally treated with aluminum vapor in order to accomplish the reflective finish.
Courtesy of Elenberg Fraser
“We took the experimentation to the next level with the furniture – up-cycling old pieces and transforming them into larger than- life confectionary creations by adding self-expanding foam and dipping them in pink and white silicone” they said.
Project info:
Architects: Elenberg Fraser
Country: Australia, South Yarra VIC
Year: 2013
Surveyors: Gardner Group
Photographs: Courtesy of Elenberg Fraser
Anastasia Andreieva is an accomplished Architectural Projects Editor at Arch2O, bringing a unique blend of linguistic expertise and design enthusiasm to the team. Born and raised in Ukraine, she holds a Master’s degree in Languages from Taras Shevchenko National University of Kyiv. Her deep passion for architecture and visual storytelling led her to transition from translation and editorial roles into the world of design media. With a keen eye for conceptual clarity and narrative structure, Anastasia curates and presents global architectural projects with precision and flair. She is particularly drawn to parametric and digital design, cultural context, and emerging voices in architecture. When I’m not analyzing the latest architectural trends, you’ll probably find me searching for hidden gems in cityscapes or appreciating the beauty of well-crafted spaces. After all, great design—like great connections—can be found in the most unexpected places. Speaking of connections, because architecture isn’t the only thing that brings people together.