German based advertisement firm, …,staat created a series of eight interactive window displays at Selfridges in London for Nike. The windows help show off the features of Nike’s products and were part of the House of Innovation collaboration. Each of the ‘Nike+ House of Innovation’ windows—designed to be activated when someone walks by—features a signature product from the sportswear company, including the “Fuelband”, “Flyknit Racer” and “Lunarglide”.
Courtesy of Nike
The most fun and interactive display of the lot will have to be the one that measures how high you can jump—for the purpose of dunking a basketball—and lets you post the result on a public gallery. You may watch the video below to see these awesome window displays in action.
Courtesy of Nike
Interactive Display Windows
Interactive Display Windows
Ibrahim Abdelhady is an architect, academic, and media entrepreneur with over two decades of experience in architecture and digital publishing. He is the Founder and CEO of Arch2O.com, a leading platform in architectural media, renowned for showcasing innovative projects, student work, and critical discourse in design. Holding dual PhDs in Architecture, Dr. Abdelhady combines academic rigor with industry insight, shaping both future architects and architectural thought. He actively teaches, conducts research, and contributes to the global architecture community through his writing, lectures, and media ventures. His work bridges the gap between practice and academia, pushing the boundaries of how architecture is communicated in the digital age.