Designed by Ahylo Studio, Froyo yogurteria in Volos is an application of the architectural branding held for ‘Froyo Yogurteria’. The main design goal was to emphasize on a clean architectural proposal and highlight the product (frozen yogurt). Abstract, double curvature surfaces form the ceiling and the counter for the yogurt toppings. The fresh icon of the store emerges from the identification of the fresh products along with the compilation of the materials and colors.
design by Ahylo Studio
The form-finding processes of the customized geometries are following simple cosine functions that generate a set of algorithmic relationships. In terms of design, topological correlations are applied, through varying parameters, as appropriate metrics to spatial adjustment for each froyo yogurteria store. The uniqueness of each store is obtained with the different handling of the implementation of these correlations, along with the flexibility over the material and fabrication process. Thus, every individual store is unique while at the same time following the algorithmic set of rules of the main space branding strategy.
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Project Info:
Architects: Ahylo Studio
Location: Volos, Greece
Area: 70 m2
Project Year: 2012
Project Name: Froyo Yogurteria
All images courtesy of Ahylo Studio.
Isabelle Laurent is a Built Projects Editor at Arch2O, recognized for her editorial insight and passion for contemporary architecture. She holds a Master’s in Architectural Theory from École Nationale Supérieure d’Architecture de Paris-Belleville. Before joining Arch2O in 2016, she worked in a Paris-based architectural office and taught as a faculty adjunct at the École Spéciale d’Architecture in Paris. Isabelle focuses on curating projects around sustainability, adaptive reuse, and urban resilience. With a background in design and communication, she brings clarity to complex ideas and plays a key role in shaping Arch2O’s editorial