Hyper-matrix Vertical Kinetic Landscapes Jonpasang
Hyper-Matrix is an installation created for the Hyundai Motor Group Exhibition Pavilion in Korea, the 2012 Yeosu EXPO site. The exhibition comprises of thousands of 30x30cm cubes, which make up the internal facade of the building in addition to a specially made steel construction to support the projected cubes that create the internal facade of the building. Watch the video for more information.
The collection of lightweight blocks extrude through the face of the structure, creating a virtually infinite series of configurations. While the pixels sweep through the room, sounds evoke a grand sense of interaction between the audience and surrounding space. As wave patterns ripple across the interior environment, additional digital mapping effects cover the surface to visually enhance the dimensionality of the performance. The lightweight cubes move slowly in and out of the facade, creating an infinite number of configurations, 180 degree, landscape, etc. Furthermore, sounds evoke a grand sense of interaction between the audience and surrounding space.







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Ibrahim Abdelhady is an architect, academic, and media entrepreneur with over two decades of experience in architecture and digital publishing. He is the Founder and CEO of Arch2O.com, a leading platform in architectural media, renowned for showcasing innovative projects, student work, and critical discourse in design. Holding dual PhDs in Architecture, Dr. Abdelhady combines academic rigor with industry insight, shaping both future architects and architectural thought. He actively teaches, conducts research, and contributes to the global architecture community through his writing, lectures, and media ventures. His work bridges the gap between practice and academia, pushing the boundaries of how architecture is communicated in the digital age.
