Zaha Hadid Architects Designs Galaxy S8-Inspired Digital Installation for Samsung
Samsung has collaborated with Zaha Hadid Architects (ZHA) and digital art and design collective Universal Everything to create a digital installation that reveals the concept behind the new design of Samsung’s Galaxy S8. The immersive installation, titled ‘unconfined’, takes the visitors on a journey that uncovers the design philosophy for the new Galaxy S phone, based on “unity of design, technology, and experience,” according to the designers. The installation is on display in the 2017 Milan Design Week, which is taking place between the 4th and 9th of April 2017.
The digital installation carries geometric features which resemble that of the new Galaxy S8. The soft-edged curving screens flow smoothly, leading the visitors through. “‘Unconfined’ sets a benchmark in the way materials and technology to come together to create a natural flow between device and user and this was the inspiration for our collaboration,” said Patrik Schumacher, Principal of ZHA, of the digital installation. “We often look at the logic and coherence of nature’s systems when we are working to create environments that seamlessly connect form and function using innovative designs and technologies. This research is integrated within every aspect of the installation’s design.”
On the other hand, Executive Vice President of Global Marketing, Mobile Communications Business at Samsung Electronics, Younghee Lee has said of the new smartphone design, “The Galaxy S8 and S8+ showcase our commitment to meaningful innovation; with the bezel-less surround and Infinity Display we have designed a device that connects with the user like never before, with function not limited by form.”