Architect description: Each one of us has these memories from his individual special toy. That’s why the exhibitions’ form treatment becomes an important element for the overall concept, “This was my own special world”. Since we were young, we were pure, simple, clear and non-aggressors, so are the museum’s form !
Courtesy Of NIIT Studio
The accessibility to the Toy museum is obvious and divides the forms programmatic functionality. Upon accessing the main entrance, visitors will face their own first worlds which will be separated, discrete and -like every familiar tree house- penetrating the wide sky. They will find that the whole middle space of the museum will focus on the public spaces such as entrance, souvenir shop, main exhibition, temporary exhibition, library and cafe.
Courtesy Of NIIT Studio
Who works in toys industry know that toys had many types and classifications. however, we have picked up a classification of eight types. Then architectural form has been generated based on this type of classification. The building also has a temporary exhibition that will be separated according to the exhibitors need. At the second level we created a universal platform that connects all exhibitions together.
Courtesy Of NIIT Studio
Project credits:
Design : NIIT Studio
Country: Egypt
Project team: Abdalrahman Alsayed Ahmed – Aly Magdy Mohamed Fouad – Mahmoud Mohamed Hassan
Project Location: Amsterdam, Netherland
Type: Competition Entry.
Project year: 2015
Anastasia Andreieva is an accomplished Architectural Projects Editor at Arch2O, bringing a unique blend of linguistic expertise and design enthusiasm to the team. Born and raised in Ukraine, she holds a Master’s degree in Languages from Taras Shevchenko National University of Kyiv. Her deep passion for architecture and visual storytelling led her to transition from translation and editorial roles into the world of design media. With a keen eye for conceptual clarity and narrative structure, Anastasia curates and presents global architectural projects with precision and flair. She is particularly drawn to parametric and digital design, cultural context, and emerging voices in architecture. When I’m not analyzing the latest architectural trends, you’ll probably find me searching for hidden gems in cityscapes or appreciating the beauty of well-crafted spaces. After all, great design—like great connections—can be found in the most unexpected places. Speaking of connections, because architecture isn’t the only thing that brings people together.