Cardboard exhibition pods, Architect Toby Horrocks has designed a collection of cardboard exhibition pods for Architecture Media at the Gallery of Australian Design in Canberra, Australia. The abstract installation is a representation of four magazines published by the Australian design publishing house ’Architecture Media’.
Courtesy of Toby Horrocks
Melbourne based Horrock’s has conceptualized the character of the magazines into varied abstract icons which were generated using parametric computer modelling. The form generation process began as a most basic architectural figure of an arch which was made in a computer model.
Courtesy of Toby Horrocks
Attributes like stretching, twisting, squashing and pulling were then overlaid on the model to create an abstract icon and then sliced into many layers to form a kit of parts. The designer also uses cardboard as the material for the installation as it is an ideal medium for temporary displays. Each layer was then manufactured using CAD/CAM technologies and the final design was produced to be flat packed for transport.
Courtesy of Toby Horrocks
The easy to assemble pods were then transported in 2010 to varied exhibitions for Architecture media, which include Canberra, Melbourne, Sydney and even Brisbane.
Courtesy of Toby Horrocks
The designer solely runs “Fold theory”, a practice in Melbourne Fhere sustainable design and architecture practice encompasses bespoke cardboard design, temporary installation design, recyclable furniture and interiors, flat-packed trade show stands as well as pure architecture.
Anastasia Andreieva is an accomplished Architectural Projects Editor at Arch2O, bringing a unique blend of linguistic expertise and design enthusiasm to the team. Born and raised in Ukraine, she holds a Master’s degree in Languages from Taras Shevchenko National University of Kyiv. Her deep passion for architecture and visual storytelling led her to transition from translation and editorial roles into the world of design media. With a keen eye for conceptual clarity and narrative structure, Anastasia curates and presents global architectural projects with precision and flair. She is particularly drawn to parametric and digital design, cultural context, and emerging voices in architecture. When I’m not analyzing the latest architectural trends, you’ll probably find me searching for hidden gems in cityscapes or appreciating the beauty of well-crafted spaces. After all, great design—like great connections—can be found in the most unexpected places. Speaking of connections, because architecture isn’t the only thing that brings people together.