The Mobile World Congress held in 2013 is one of the world’s biggest annual mobile fair, introducing the Yota Devices Pavilion designed by External Reference Architects which displays Yota Phones presented by a Russian company in an interactive way.

Courtesy of Mobile World Congress 2013

Courtesy of Mobile World Congress 2013

The Pavilion strives to achieve an atmospheric settings, creating interior elements that allows people to view the products while undergoing a sensory involvement of light and music. The second ambition was to create an unreal technological landscape that combined many layers of design with production applications, the landscape also dictates the visitors circulation through an arrangement of narrow bars.

Courtesy of Mobile World Congress 2013

Courtesy of Mobile World Congress 2013

The overall structure should be viewed as an interactive atmosphere that consists of sculptural encapsulated devices that are suspended from a narrow rod. Visitors will also be allowed to view the range of products by Yota as they analyze and walk around the sculptural items, being subdued by the rhythmic sounds, synchronizing lights as well as the perplexity in color that subtly transforms the space .

By Amal Dirie

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