Synthesis Design + Architecture (SDA) Creates Data-Based Pattern for an Interior Wall at IBM Watson
Synthesis Design Architecture Creates Data-Based Pattern for an Interior Wall at IBM Watson
In collaboration with IBM Watson Analytics, Synthesis Design + Architecture has designed an interior patterned wall for the Watson Experience Center in San Francisco, showcasing the use of data to create unique designs. The design project was named Data Moiré in reference to the effect created by the intersection of lines and gaps which form the patterns of the opaque perforated double wall, which stands as an advertising installation for IBM’s showroom.
The data used to create the pattern was derived from “the influence of mobile phones on monthly consumer spending”. Then, it was used as the input for the parametric modeling process which generated the unique patterns. The patterns were CNC milled onto the two aluminum sheets of the featured wall. Between the two sheet of the wall is lit, highlighting the contrast between the solid and void and the intersection between both wall patterns. The wall itself takes a spiral form, allowing the visitors to become immersed in the pattern of abstracted data representation.
“While the project is driven by data, the legibility of that data is abstract rather than literal,” explained the designers in a press release. “Rather than provide a statistical or analytical reading of the data, the project instead provides a spatial and atmospheric reading that enhances the experience of visitors to the center and encourages them to engage spatially.”

Courtesy of Synthesis Design + Architecture

Courtesy of Synthesis Design + Architecture

Courtesy of Synthesis Design + Architecture

Courtesy of Synthesis Design + Architecture

Courtesy of Synthesis Design + Architecture

Courtesy of Synthesis Design + Architecture

Courtesy of Synthesis Design + Architecture

Courtesy of Synthesis Design + Architecture

Courtesy of Synthesis Design + Architecture

Courtesy of Synthesis Design + Architecture

Courtesy of Synthesis Design + Architecture

Courtesy of Synthesis Design + Architecture

Courtesy of Synthesis Design + Architecture

Courtesy of Synthesis Design + Architecture

Courtesy of Synthesis Design + Architecture

Courtesy of Synthesis Design + Architecture


Courtesy of Synthesis Design + Architecture

courtesy of © Arktura LLC

courtesy of © Arktura LLC

courtesy of © Arktura LLC

courtesy of © Arktura LLC

courtesy of © Arktura LLC
Tags: InteriorSan FranciscoSDASynthesis Design + ArchitectureSynthesis Design + Architecture (SDA)Synthesis DNATechnology

Yosra is an architect, writer, and teacher. She is always into learning something new. Her life motto is: "A jack of all trades is a master of none, but oftentimes better than a master of one.” One day she will travel the world and visit its architectural wonders. In the meanwhile, she contends herself with reading and writing about them.