While most interior designs for retail stores must cope with a limited amount of space, the Runway Store in Ho Chi Minh City, Vietnam seems to have the opposite problem.

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Courtesy of  CLS Architetti

The enormous space for the limited number of product needed a proposal that promoted continuous movement throughout the store and retained its uniqueness without detracting from the displayed goods.

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Courtesy of  CLS Architetti

CLS Architetti responded with a design inspired by an ice cave with surfaces and niches generated through subtraction and extrusion.

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Courtesy of  CLS Architetti

The resultant interior is composed of a series of 298 sectioned panels that form an undulating surface onto the ceiling and walls.

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Courtesy of  CLS Architetti

Its stark coloration is contrasted with a large cocoon-shaped VIP room that is covered in mirrored tiles. The furnishings assigned give the interior an appearance of eclecticism without detracting from the store’s product appearance.

ByLyly Huyen

Courtesy of  CLS Architetti

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