As seems appropriate for the flagship store of one of the world’s leading bathroom designers, the new Zaha Hadid Architects designed Roca London Gallery exudes the power of water at every turn. The design reaches beyond the purely visual and expertly guides visitors towards an understanding of the integral relationship that exists between architecture and its bathroom- because really what space is as personal and noteworthy as bathrooms?

 © Zaha Hadid Architects

© Zaha Hadid Architects

Roca has described Hadid’s scheme as having ‘perfectly interpreted all our brand values as well as our company philosophy in a singularly exciting and tangible way’. The beauty and intricacy of natural forms is present throughout Roca’s product line. It is fitting as such that it’s display space seems to have been eroded away and polished by years of constant movement of water over the surfaces and through the spaces, giving rise to a dynamic atmosphere within the gallery. There is a philosophy which I have in many ways built my life upon- If something holds water, it will hold the eye. The eye, just as the hypothetical water, moves continuously across the interior and exterior forms of this 1,100 m² single floor space and through the three organic openings which present it to the city of London.

© Zaha Hadid Architects

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