Optimedia Media Agency Office l Nefa Architects

Optimedia Media Agency Office

Nefa Architects are a well-known architectural firm, their slogan is to create a piece of architecture excellence which is both sustainable as well as expressive. OPTIMEDIA media agency office was designed by Nefa in 2014 and is one of the most famous design pieces in Moscow, Russia.

photography by © Ilya Ivanov

The color coordination is what brings the projects to life, as well as making an environment friendly and humane to work in, which is the trademark of the firm. It was a challenge to create visual interest since only two colors were used, and the concept of having eight different agencies in the same workplace was the most difficult aspect. It resulted in “trick” visual separations, in order to have an unitary aesthetic environment and avoid feelings of claustrophobia.

As Nefa previously had experiences of designing offices for ad agencies and media platforms, they were used to create interior spaces which act like organisms on their own, reducing the complexity of free flowing access.

photography by © Ilya Ivanov

Visible piping was chosen in order to pump up the aesthetic vibe of the office and create a type of play, of pattern in form which deviates the very simple color scheme and overall design.

Nefa wanted to exercise a new way of working and dividing spaces so that the people who work there wouldn’t inconvenience each other, which is why they injected a new idea of running a “parallel reality” in the workplace. The cubicles have different work ethics so their designing was done according to that, while the outside space is a common ground for everyone.

The interior won’t be altered soon but the environment would be changing according to the office employees.