Located in the heart of the Hengqin Island in Zhuhai, China, and is just five minutes away from Macau, the project is positioned as both a tourist destination and a cultural/creative incubator for Southeast Asia. This mixed-use development features a retail ring which seamlessly links different experiences together while embracing a massive courtyard garden – the Heart of China Garden.
At the podium level, a 120,000-square-metre cultural and entertainment complex features a shopping mall, a multi-purpose hall, a wedding pavilion, a healthcare and beauty cultural center and two indoor themed attractions – the Lionsgate Entertainment World and the National Geographic Ultimate Explorer.
The three towers above offer the 490-key Hengqin Hyatt Regency Hotel, a 52,000-square-metre office tower, and a cultural workshop tower. Novotown is an iconic development that reflects on the Chinese culture. The challenge was to come up with an architectural gesture that is recognized both nationally and internationally.
The result rests on the concept of an open palm, implying that we grasp the past, present, and future in the palm of our hands. The hand also symbolizes the passing on of the Chinese culture by creating a unique culture with our hands and appreciating the essence with our hearts.