New media campus for Axel springer by Ole Scheeren
Ole Scheeren has been announced one of the winners of the future media campus of Axel Springer SE, next to Rem Koolhaas/ OMA and Bjarke Ingels/ BIG. The project is an extension to the existing Axel Springer Tower which rose on the opposite side of the current site, along the edge of the Berlin Wall. The architecture has been created to symbolize the city’s urban context and integrate the two sides.
With an area of 60,000 square meters the design takes advantage of the fact digital work can be done anywhere hence making architecture very important to bring people together.
A space within a space is carved out, called the ‘Collaborative Cloud’, along which standardized and flexible spaces are arranged to create informal work environments. The void houses a lobby and is on an East West axis, also acting like historical portal to the merger of ideas.
Retail and catering services are on the public levels. A partly sunken concrete streetscape is intertwined along with exhibition and gathering spaces to mimic the character of Berlin streets and create spaces for a multitude of urban activities. The plinth also holds extensive gardens and a rooftop garden provides area for events and views of around Berlin.
The underground levels take care of parking. The spatial analysis shows strong and simple zoning with complex arrangement of spaces, thus the building stands like a beacon of transparency and integration.
By Akansha Gupta
Proposal from OMA. Image Courtesy of Axel Springer SE