A unique display landscape was designed by Zaha Hadid Architects for Neil Barrett’s shops. With “Shop in Shop” as the concept, a single solid object was divided into sixteen separate parts by a carving and moulding process. Selected pieces are featured in pairs in the four Neil Barrett shops in Seoul as well as the shop in Hong Kong . Adopting the same design principles of the Tokyo Flagship Store, the pieces create a multileveled display landscape unique for each store as well as a strong dialogue between the different shops.

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Courtesy of Zaha Hadid Architects and Peter Schumacher

With a flexible modular system, the display landscape adapts to specific locations and multiple situations to create an original space at every spot. Also, the pieces can be placed individually or combined applicable to the scale and space of every shop.

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Courtesy of Zaha Hadid Architects and Peter Schumacher

Neil Barrett and Zaha Hadid Architects are extending their collaboration in other Shop in Shop concepts to open in Beijing, Shanghai and Seoul.

By Marwah Garib

Courtesy of Zaha Hadid Architects and Peter Schumacher

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