Beijing-based architecture studio HHD_FUN, created a temporary pavilion for the 2010 JNBY and COTTON USA Fashion Show in Shanghai. Its transformable shape is based on reinterpreted origami triangles, realized with a translucent waterproof membrane – a low-carbon footprint product provided by the COTTON USA – stretched on a steel structure.

JNBY Fashion Show Pavilion, Courtesy of HHD_FUN Architects

JNBY Fashion Show Pavilion, Courtesy of HHD_FUN Architects

Architects employed latest parametric design tools and topological analysis to create the versatile structure. Six interlocking components – each based on the same triangular manipulation – can be assembled to create three different designs. Archways act as entrances or links for the modules, which build up a sheltered area of 150 sqm. Its inner space guides the movement flow, while laser shows and music help maintain an upbeat vibe.

JNBY Fashion Show Pavilion, Courtesy of HHD_FUN Architects

JNBY Fashion Show Pavilion, Courtesy of HHD_FUN Architects

This project was realized for a fashion event and corporate entertainment, but its ideas expand beyond its initial purpose. With its practical, environmentally friendly approach, the pavilion can be easily deconstructed, transported and stored, waiting to be reinstalled in a new form for future events. With this installation, designers managed to develop not just a marketing device, but an elegant art piece.

By: Ana Cosma

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