German based advertisement firm, …,staat created a series of eight interactive window displays at Selfridges in London for Nike. The windows help show off the features of Nike’s products and were part of the House of Innovation collaboration. Each of the ‘Nike+ House of Innovation’ windows—designed to be activated when someone walks by—features a signature product from the sportswear company, including the “Fuelband”, “Flyknit Racer” and “Lunarglide”.

Arch2O-Interactive Nike Window Display 01
Interactive Display Windows

Arch2O-Interactive Nike Window Display 02
Interactive Display Windows

The most fun and interactive display of the lot will have to be the one that measures how high you can jump—for the purpose of dunking a basketball—and lets you post the result on a public gallery. You may watch the video below to see these awesome window displays in action.

 Interactive Display Windows

Interactive Display Windows

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