BMW and Pininfarina unveiled the outcome of their first collaboration on the occasion of the Concorso d’Eleganza Villa d’Este 2013. The new BMW Pininfarina Gran Lusso Coupé represents the exclusive interpretation of a luxurious BMW Coupé as seen through the eyes of Pininfarina. Working in close consultation, the two design teams have created a new automotive persona brimming with character and ready to join the high-end luxury class – typically BMW while sporting the distinctive signature of Pininfarina.

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With the BMW Pininfarina Gran Lusso Coupé, the BMW Design team took up exclusive design aspects such as luxury and elegance and fed them into a creative exchange with long-established specialist car designer and manufacturer Pininfarina.

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