“Below The Surface”, is an illustrations campaign for the Schusev State Museum of Architecture in Moscow, made by agency Saatchi&Saatchi Russia. The illustrations help us discover new fictional undersides of different famous Russian landmarks: Saint Basil’s Cathedral, Lomonosov Moscow State University and Bolshoi Theatre. This is considered very inventive and innovative production by Carioca Studio.

 

Bolshoi Theater.

Bolshoi Theater.

The main target of the campaign is to show the marvelous museum collections that reflect the architectural heritage of a thousand-year history of Russia. The posters present what the iconic buildings might look like if their above-ground structure represented only 1/10 of their total volume. This initiative elucidates that behind the façade of each building there is a hidden story, and that the building in which we see is just the tip of an unrevealed iceberg.

 

Lomonosov Moscow State University.

Lomonosov Moscow State University.

Saint Basil’s Cathedral.

Saint Basil’s Cathedral.

Agency: Saatchi&Saatchi Russia

Creative Director: Stuart Robinson

Account team: Khichtchenko Elena

Art-director: Polonski Yuri

Typography team: Sergey Sidorov, Anastasia Vedernikova

Designers team: Mark Ignatiev, Vitaly Mashinsky

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