DRDS Architects’ current design for the massive Beijing World Jewelry EXPO, takes into account a scope of 400,000 square meters, based on an exclusive agreement with the Chinese Government and the National China Geological Society. The project is for a new international jewelry exhibition and cultural center located adjacent to Beijing Airport. Clustered around two atria courts that offer daylight to visitors within, it is a civic and cultural landmark destination with a contemporary and iconic image. Design features support efficient and flexible leasing strategies to react to market conditions.
The architects describe the Jewelry Expo as follows:
The project, envisioned for domestic and international travelers, leverage synergies between the Chinese jewelry industry, retail and entertainment, creating a single cultural center containing a jewelry wholesale market, fabrication processing facility, jewelry retail, exhibition, commercial retail, entertainment, duty free, food and beverage.
Courtesy of DRDS