ArtA | Bjarke Ingels Group ( BIG )

(BIG) Bjarke Ingels Group and Allard Architecture with the assistance of three additional architectural firms proposed the design for “ArtA” a social, interactive atmosphere along the periphery of the Rhine located in Arnhem, Netherlands. The design will gradually host the Museum Arnhem and the Focus Film Theater in hopes to try to converge or bridge the gap between the city and its waterfront.

photograhpy by:Iwan Baan, Giovanni Emilio Galanello

BIG also intends for the two designated programs to consolidate with the public Art Plaza, allowing ArtA to become a kind of focal point where city life can spiral; where art, education, recreational activities, and social interaction can create a more intriguing experience for the general public.

photograhpy by:Iwan Baan, Giovanni Emilio Galanello

The exterior also acts as a reflective surface that is kind of integrated into the landscape through a gradual twist. The vertical fins along the exterior also allow light to seamlessly interact with the interior spaces in a joyful manner. The interior also has this perception of an endless continuity, as the building itself acts as a type of natural progression, a bridge from one common area into the other.

ArtA is also seen as a large type of art installation that sparks a level of interaction between the city and the public. The building also acts as a canvas that displays levels of social activities that emanates a welcoming vibe that encompasses a broad range of interests.